With Better Than Cash, PayPal sets new milestones in stores

PayPal has just found a new battlehorse to offer an alternative to cash payment in German stores. Germany is, however, a country in which cash payments make resistance. But the online payment giant seems to be no longer setting a limit for deploying its payment services on all channels.

FACTS

• PayPal has therefore just announced the deployment of its new service called "Better Than Cash" in Germany. The latter is presented as a solution capable of revolutionizing in-store payments.

• In form, it relies on a technical solution linking PayPal accounts to a MasterCard virtual card based on the mobile payment model. It will thus be accessible via the latest version of the PayPal app (iOS and Android).

• In addition, Better Than Cash has been supporting value-added services designed by PayPal. This will enable its users to:
  • to use the service "Pay Later" from PayPal in physical stores (to pay in-store purchases in 3, 6, 12 and 24 months),
  • to enjoy rewards and casbacks,
  • benefit from a unified payment experience with a consolidated view of their online and offline purchases since the application.

• The contactless mobile wallet It will first address PayPal customers living in Germany but then plans to address other users around the world.

ISSUES

• Propose an alternative to species : If PayPal, as a giant and global reference for online payment, is currently working to position itself on a new trend regarding the'IA-commerceIt also seeks to consolidate its positions on other channels, particularly in physical commerce. And it is precisely the objective of the current deployment of Better than Cash, which bears its name as a self-proclaimed alternative to species.

• A bet on a particular market : PayPal insurance the deployment of its solution to a very specific market on a European scale. Germany remains very attached to the cash, as pointed out by a study carried out by Deutsche Bundesbank in 2024. It revealed that 51% of transactions were still settled in cash in 2023 in Germany, in front of card payments.

PERSPECTIVE

• PayPal works hard to foster a unified payment experience and develop its offers on different channels. PayPal strengthened In particular for this his partnership with Verifone in February 2025 to provide an omnichannel and unified service solution to traders around the world.

• Following the enlargement of the partnership between PayPal and JPMorgan Payments to extend Fastlane in Europe, a one-click payment system designed to speed up the payment process for customers using the guest mode on the market sites.

• In September 2024, PayPal also carried its solution PayPal Everywhere to facilitate payments via PayPal in new environments (in-store or via Apple media). Even earlier, the online payment giant supported also on a partnership with Intermarché, in the midst of a health crisis, to facilitate the settlement of small amounts baskets in France.

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