Revolut implements its mobile package offer

After eSIM launched last year, the British neobank Revolut It has just formalized its intention to become more prominent in the mobile operator market. Beyond financial services, Revolut announces the launch of its own phone plans and assumes from the start international ambitions for this new offer.

FACTS

• Revolut has therefore just launched mobile packages allowing its future customers to send SMS, calls and use data unlimitedly on a territory, while benefiting from a 20 GB offer of roaming data in Europe and the United States.

• Interested Revolit customers can register on a waiting list to take advantage of the offer from the start of its official marketing, the date of which has not yet been specified. The launch offer will in any case be offered at the price of 12.50 pounds per month.

• Customers from two countries will be initially involved in the UK and Germany. But Revolut already specifies his ambition to propose his new offer more widely thereafter.

ISSUES

• Further diversification : In February 2024, Revolut made a first foray into the telecoms market by choosing to propose eSIM, a software version of the physical Sim card allowing its customers to access roaming-free data packages across more than 100 countries. This offer was then presented as a value-added solution outside of its financial services, as an alternative to bypassing roaming costs. It also allowed the neobank to compete with existing mobile telephone operators.

• Capitalizing on a rewarding offer : The neo-bank justifies the launch of its new mobile phone offer by stating that its eSIMs have become the "revolut number one non-bank product in terms of usage". It therefore pursues its ambitions in this new market with the hope of ensuring a successful diversification for its activities.

PERSPECTIVE

• The telecoms market is not the only one that is coveted by Revolut to ensure the diversification of its activities and the expansion of its services outside purely banking and financial offers. Revolut has long worked to establish itself as an actor capable of offering various services through a super-app.

• The neo-bank added An extra-bank marketplace to its offer in July 2023, offering leisure experiences to its European customers. This initiative followed on from Stays, launched in 2021, which allowed the booking of hotels and the follow-up of holiday houses rentals.

• In any case, this strategy turned towards diversification of its activities seems to succeed in Revolut, which recently showed its success as part of the publication of its annual report 2024.

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