Klarna joins Poshmark in favour of the circular economy

It is once again in the United States that the Swedish-born BNPL giant Klarna has just presented his new initiative around its split payment services. But Klarna is making some changes in its strategy today, with a particular focus on a specialist in the circular economy, Poshmark.

FACTS

• Poshmark is a leader in the resale of clothing in the United States. He has therefore just moved closer to Klarna to, according to the two new partners, "simplify resale and allow consumers to make their wardrobe profitable".

• How? By offering users of the Klarna app in the United States to instantly list their eligible purchases on Poshmark with just one click.

• Each ad created on Poshmark to sell a product purchased through the payment services of Klarna can be automatically pre-filled with the product information and images.

• Consumers can also sell items directly from the Klarna app on Poshmark.

• Poshmark points out that more than 400 million second hand items are already in circulation on its platform.

ISSUES

• Facilitate resale and second hand: The first objective of this new partnership, which now links Klarna and Poshmark, is to facilitate the process and logistics to ensure the resale of second hand parts. Consumers have a practical and functional tool to present their products and thus save time in their resale efforts.

• Continue relevant efforts Poshmark states that, according to a recent survey conducted by Poshmark with its clients, 90% of respondents reported that Poshmark's resale functionality had saved them time, and 78% indicated that this feature had prompted them to resell items they would not have bought otherwise.

• Infusing responsibility in its services : Rhyme split payments and circular economy is a new way for Klarna to offer a more responsible and respectable dimension to BNPL-type payment services.

PERSPECTIVE

• The Office of Consumer Financial Protection (CFPB) announced Most recently, they do not want to strengthen regulation around deferred and split payment activities in the US. This particularly favourable environment allows Klarna to ensure the deployment of its services in this market.

• The Swedish giant of the BNPL Signed So an exclusive partnership with Walmart customers last March and just comes to announce the availability of its services within Google Pay.

• But Klarna also faces the hardening the regulatory landscape in Europe, and Charges the role of BNPL players in increasing debt overhang. Klarna has been working to improve her image for several years. months, and even more years Now.

• However, the deployment of its new alternative service in the circular economy market could also be an argument to highlight Klarna's responsible commitments.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate