DBS presents AI coach to its employees

Singapore Bank Strategy DBS the adoption of the latest technologies for artificial intelligence is decidedly plural. After announcing that artificial intelligence replace Some of his employees last March, DBS today declared the deployment of a coach doped at AI to help its employees carry out their daily tasks and maintain their balance at work.

FACTS

• DBS has just unveiled a new generative coaching platform powered by the AI. Named iCoach, it is addressed to the bank's employees.

• This technology was developed in collaboration with a renowned executive coach, Dr. Marshall Goldsmith. She is therefore presented as a personalized virtual coach able to support each employee in their career path.

• iCoach must therefore provide practical advice to the bank's employees to help them develop skills or maintain their balance and mental well-being.

• iCoach is available 24 hours a day and 7 days a week to provide employees with personalized and ad hoc professional support.

ISSUES

• Optimizing careers : The main objective of iCoach is to support the bank's employees in their rise in skills. DBS highlights its commitment to democratizing coaching among its employees and not just among its managers.

• Highlight CSR commitment iCoach must strengthen the bank's commitment to the professional resilience of its employees. In particular, technology must help them maintain their mental well-being, more broadly illustrating the social and responsible ambition of DBS.

• Soften his speech : The announcement of the replacement of collaborators by artificial intelligence carried out by DBS last March had led to a lifting of shields. DBS critics highlighted a social risk already identified by a Bloomberg Intelligence study revealing in January 2025 Global banks could eliminate up to 200,000 jobs over the next three to five years due to automation of tasks through artificial intelligence (AI). DBS's new announcement shows, however, that Singapore's bank is finally following the current trend of other players and relying more on the integration of AI and optimisation of processes and posts rather than major replacement. On the occasion of the presentation of the DBS iCoach, Singapore's Chief Minister of State Kiat How Tan highlighted his belief that AI will not replace human workers, but instead increase growth potential. An idea officially taken over by the bank.

PERSPECTIVE

• While DBS was the first international bank to officially declare that it wants to replace part of its teams with artificial intelligence technologies, it is not the first to present new ambitions to offer its teams an AI solution that will help them optimize their work.

• This strategic positioning has already been adopted by other banks in the world in the past. At the end of 2024, for example, the Spanish bank BBVA chosen deploy AI on a large scale within its organization and processes. ChatGPT Enterprise is thus widely offered as an internal service to its employees. In the United States, 90% of Bank of America employees use AI.

• Beyond banks, Accenture deployed an AI learning program for executives at the end of 2024 to help them increase their generative AI skills, including organizational optimization.

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