CaixaBank delegates the product advice to an AI

In the unbridled international competition of banks to deploy the latest artificial intelligence technologies within their services, CaixaBank take one more step with his last initiative. The Spanish bank has in fact developed an artificial intelligence agent capable of helping its customers discover its products within its application.

FACTS

• The new functionality offered to CaixaBank customers is based on the artificial intelligence technology of Google Cloud, the bank's partner in this initiative.

• This agent IA now answers the bank's customers' questions about the various products offered (accounts, cards, credits, investments, etc.). It has also been programmed to be able to compare the available options and above all, to offer the best version of each product in a personalized way, depending on the profile of each customer.

• The AI agent is integrated into the CaixaBankNow app and uses advanced natural language processing technologies, providing seamless and intuitive interaction to the customer.

ISSUES

• A commercial AI : CaixaBank's AI solution has commercial functionality. Once the questions have been asked by the customers, the answers are presented by the artificial intelligence module which also offers customers the subscription to the service presented.

• Pursue its objectives CaixaBank further states that this project is part of its broader commitment to the deployment of the General AI within its services and application. An approach that fully fits into its 2025-2027 strategic plan that includes:
  • increase its agility and commercial capacity;
  • develop new services through advanced capabilities and process simplification;
  • stimulate operational excellence by improving efficiency;
  • strengthen and evolve the current technology platform with the highest standards of resilience and security.

PERSPECTIVE

• Banking initiatives to deploy AI within processes and organizations are therefore continuing. The Bred has just, for example, dedicated a Communication campaign based on Artificial Intelligence, while the bank Agent makes its appearance on the market and that Klarna proposes a avatar of its CEO doped to AI to reconnect with his clients.

• Beyond CaixaBank, it is also another Spanish bank that stands out on the theme because of its dynamism and the diversity of its AI deployment initiatives. This is BBVA which, after presented a digital coach doped at AI to help its clients improve their finances, also more widely updated its application for better integrate artificial intelligence technologies. She has also just revealed a additional functionality to help its customers, always thanks to AI, to avoid the discoveries. All while continuing to mainstream AI internally. BBVA comes from clarify the strengthening of its collaboration with Google Cloud to complete its digital transformation and generalize AI within its organization.

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