BNP Paribas wants to support more innovative companies

BNP Paribas se launched a new approach to supporting large-scale innovation in April 2015. This initiative took the form of WAI spaces (for We Are Innovation). Today, to celebrate the 10th anniversary of its initiative, the French bank returns to its results and underlines its ambition to support French innovative companies even more widely.

FACTS

ISSUES

• Highlighting the effectiveness of its strategy : BNP Paribas is now taking stock of the results of its innovation support strategy, but it is also to underline the validity and relevance of its WAI-based model. BNP Paribas highlights the fact that its strategic evolution dating back to 2015 enabled it to To develop its expertise in supporting innovative startups and thus to increase from 500 such clients covered by these services to 3500 by 2024.

• Unmanageable positioning To strengthen its ambitions on the subject today represents a major shift for BNP Paribas to confirm its status as a bank capable of supporting French innovation. But this strategic strengthening also represents a way for the French Bank to respond to competition, since other players in the sector are also largely involved in the topic.

PERSPECTIVE

• In addition to the launch of WAI in 2015, BNP Paribas also supported incubator Innovation in 2014, and Ally also at Station F in 2017. The bank can thus boast that it has long been in favour of supporting French innovation, while this mobilisation has subsequently affected all traditional French banking players.

• Other Bpifrance which places this activity at the heart of its model, La Banque Postale submitted Platform58 in 2019. Société Générale submitted a new incubator in 2022. When at Crédit Agricole for example, the bank can rely on La Farbique by CA and on its Villages. Caisse d'Epargne launched also an acceleration program for B2B startups in 2023.

• Ideas laboratories can also defend specific themes. More recently, La Mutual Generale open for his own "Lab IA" when Generali preferred partner with MIT to work on the theme. Silver Economy inspired The Macif in 2022.

• And the model continues to make emulations while Banco Sabadell has just opened its financial innovation laboratory with NTT DATA, just after that of the Bank of England on the Digital Pound.

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