Binance extends Wealth to French heritage managers

One of the world's leading cryptoactive management platforms, Binance, just announced the deployment of its Wealth service in France. This solution for wealth managers must simplify the best investments in cryptoactives. And so today, the French market is also covered by this offer.

FACTS

• The wealthy French can now have a new service offered by Binance through wealth managers.

• This new service has been named Binance Wealth and is intended to allow asset managers to open cryptoactive investments to their customers.

• To offer Binance Wealth to their customers, wealth managers must first request access to the service. KYC verification is then carried out so that end customers can eventually integrate into the platform themselves and manage their investments.

• Their heritage managers then take a consultative role in proposing that they receive their recommendations for certain investments.

ISSUES

• Seating positions : Binance realized a large-scale fundraiser, the largest fundraiser in the history of the cryptoactive industry, to MGX, an investor from Abu Dhabi, last March. This announcement was an opportunity for the cryptoactive specialist to emphasize that this record was a clear indication of the acceleration in the adoption of digital assets and blockchain worldwide. A dynamic that Binance is trying to actively maintain by carrying out projects like Binance Wealth today.

• Targeting now tightened : While Binance is one of the actors that has contributed significantly to the democratisation of cryptoactives, the new step in this deployment is to bring more targeted and affinitarian offers to engage new users in a more qualitative than just quantitative approach.

PERSPECTIVE

• After global effervescence and accelerated growth in the adoption of cryptoactives by the general public around the world, the markets are now at the beginning of the stabilization of this adoption. This is particularly the case in France where Adan has just published the results of its annual study with Deloitte and Ipsos on cryptoactives and the web industry for the fourth consecutive year.

• The association thus came from stress the fact that 10% of French adults reported holding cryptoactives in January 2015, compared to 2 more points the previous year. A slight decrease therefore, but which contrasts with the strong and steady increase recorded so far. The association notes, however, that in 2025 the prospects for the development of cryptoactives remain solid in France. In particular, the former holders do not show any reluctance to reposition themselves in this market.

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