Vipps becomes the first alternative to Apple Pay on iPhone

While the ambitions of many actors were felt since the announcement of the mandatory opening of the media Apple to other payment services, it is finally the payment solution between individuals of the Nordic countries Vipps which won the competitive battle for first place as an alternative to Apple Pay in Apple media.

FACTS

• Vipps can now boast of becoming the first alternative payment solution to Apple Pay available on iOS.

• This Norwegian service now uses NFC technology, previously exclusively reserved for Apple Pay, to allow contactless payments on iPhone.

• The service has been called "Tap with Vipps" and already allows Norwegian users of SpareBank 1, DNB and over 40 other local banks to:
  • send money to friends,
  • pay in stores,
  • pay online,
  • pay organisations and associations,
  • sending requests for money,
  • raising funds for private purposes.

• "Tap with Vipps" is accepted on all card terminals accepting BankAxept cards, which corresponds to almost all card terminals in Norway.

• This new solution is already available on more than 90% of payment terminals in Norway. Vipps MobilePay is now considering deploying its offer to Denmark, Finland and Sweden in 2025.

ISSUES

• Consolidate positions Vipps has been working in recent months to consolidate its positions on the European market. Very well positioned in Norway, the pay-as-you-go solution ensured its wider deployment in the countries of Northern Europe last June thanks to a approximation with MobilePay. She search since July 2021, to create a giant of European m-payment. First proposed as a mature and interoperable technical solution within the framework of the EPI project, this offer is pose Today in competition with Wero.

• Win a battle : The announced opening of Apple support to alternative payment solutions to Apple Pay opened the way for many players. These prospects Pushed Samsung Next to invest in the Curve solution last June. Curve's solution on iOS was then presented as the first concrete alternative to Apple Pay. Vipps finally won this title.

PERSPECTIVE

• Apple finally found a Agreement with the European Commission last July on the issue of opening up NFC technology to competition and developers of these devices. The measures imposed had to ensure fair competition between digital portfolios supported by iPhones.

• This announcement of course opened up new possibilities for Fintech in the European market, creating a great enthusiasm.

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