The Bank Postale puts Goodeed's reins in the hands of its creator

In 2018, The Postal Bank bought Goodeed, a start-up presented as committed and responsible, able to transform advertising revenues into donations. This was part of a comprehensive strategy led by the bank to acquire innovative and committed players. But the group has since multiplied the abandonments and today Goodeed is also suffering the consequences.

FACTS

• Vincent Touboul Flachaire, founder of Goodeed in 2014, has just announced that he is taking over his business, thus signing the disengagement of Goodeed's Postal Bank.

• As a reminder, Goodeed is a start-up presenting itself as a solidary advertising company, able to transform 60% of its advertising revenues to give them to associations and NGOs.

• The latter claimed a turnover of 4 million euros at the time of its acquisition by La Banque Postale, and a collection of 2.5 million euros each year for associations.

ISSUES

• Strategic confirmation : Goodeed is not the only FinTech concerned today with the disengagement of La Banque Postale, which after years marked by a multiplication of acquisitions, is now making a strategic turnaround aimed at refocusing its activities on its core business.

• Another responsible model : If the ambitions of La Banque Postale were to create a centre of solidarity activities, today the group returns to its project but still defends its objective to propose a banking model citizen and engaged. It also recently highlighted its status as a company on mission when its first Transition plan.

PERSPECTIVE

• The Bank Postale made KissKissBankBank the spearhead of its citizen transformation in 2021. At the time, the bank was working to highlight the values of its group by creating synergies with different innovative actors to mark his commitment. Other start-ups Lendopolis, Goodeed or microDon At that time, the Bank was also affected by the wave of takeover by La Banque Postale.

• But La Banque Postale's strategy has changed. Like many other banking players today, La Banque Postale is seeking to streamline its activities to increase its profitability. The abandonment of Goodeed follows the closure of My French Bank, the transfer of Lendopolis or KissKissBankBank.

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