MACSF.one, the healthcare professional bank account

A new banking offer is emerging in the French market. It is integrated into the mutual sector by being carried by a leading player in this market since it is the mutual group MACSF. The latter relied on a partner, manager.one, the digital banking platform dedicated to companies, to develop an affinity offering specially designed for healthcare professionals.

FACTS

• The mutual insurance of healthcare professionals MACSF has just formalized the launch of a new banking offer called MACSF.One. It presents itself as a 100% online professional bank account with both physical and virtual bank cards.

• It also carries a promise of simplicity, in its model of subscription as well as its overall functioning.

• On the tariff side, MACSF.One will be offered free of charge to healthcare professionals, including no account fees.

• While the 100% online model is preferred, MACSF nonetheless highlights an accessible, responsive and specially trained customer relationship management team to meet the specific needs of its affinity target.

• The offer was entirely designed in partnership with the Banking As A Service manager.one reference.

ISSUES

• An affinity model in the background and form : MACSF today emphasizes its status as a mutual health professional insurance company to justify the creation of an affinity banking offer specifically designed to meet the equally specific needs of its target. In both the background and the form, the design of MACSF was designed to suit different situations encountered by health professionals (e.g., liberal exercise, replacements, multi-activity, work in a firm or structure).

• More than a banking service One is also presented as an optimized affinity bank in the sense that it seeks to simplify the daily lives of healthcare professionals with a simplified and personalized offer to meet their banking needs in addition to their insurance and mutual needs.

PERSPECTIVE

• While MACSF's new offer represents a new banking competitor in the French market, it also defends an affinity position in the air of time. The target of health professionals is indeed a market coveted by some of the traditional banking players in recent months.

• The BPCE Group is therefore particularly committed to this process and is multiplying initiatives such as its banking network dedicated to healthcare professionals, called SantExpert and carried by Caisse d'Epargne. Banque Populaire carried in 2024 a Zero Medical Desert Loan to help health professionals to settle, but also to Affinity platform to support this target more broadly.

• The BPCE group Signed finally a partnership with the Médecins Solidaires association last October to combat medical deserts even more effectively, and offer a complementary role to the banking group.

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