N26 enriches its accounts dedicated to travellers with a mobile package

The German neobank N26 continues its incursion into the mobile telephony market. It has just announced the launch of new packages for travellers, just a few weeks after it entered the market of telecommunications in Germany. This decision is also part of the N26 strategy to enrich its offers for travellers.

FACTS

• N26 launches its new mobile package offer N26 eSIM Voyages. This data package is accessible in more than 100 countries for N26 customers, directly from their mobile app.

• Just a few clicks to subscribe. The installation of the eSIM Voyage card is presented as simple and fast. It is also possible to pre-order the SIM before departure, with packages automatically activated upon arrival on the destination network.

• The neo-bank also combines with this offer 1% cashback on expenses incurred on trips.

• N26 has partnered with 1GLOBAL, a telecommunications service provider, to offer this new offer.

• The eSIM Voyages offer is available to all eligible private and professional customers in the 24 markets of N26: Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, Ireland, Latvia, Liechtenstein, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

ISSUES

• Maintain the link with its clients: The objective of N26 is to allow travellers to stay connected to its services and mobile banking application internationally.

• Confirm its position in the telecom market N26 insured its position on the telecoms market by offering last May its first mobile package for German customers. It then justified its legitimacy on the theme through the support of an eSIM.

• Enrich its offer : This new announcement also comes after N26 has specified that it wants to boost its premium offer for travellers last June. Its objective is again to position itself against its historic competitor, Revolut, which targets travellers from its origin by promising an international offer tailored to their needs.

PERSPECTIVE

• The positioning of alternative financial services players in the mobile telephony market has been confirmed in recent weeks both in Europe and internationally. Beyond N26 in fact, recently, it is also three other major FinTech names that have announced similar offers.

• After launching eSIM Last year, Revolut a for example also formalized its positioning on the market of mobile operators. The British neo-bank has just launched mobile packages allowing its future customers to send SMS, calls and use data unlimitedly in a territory, while benefiting from a 20 GB offer of roaming data in Europe and the United States. In June, it was also the giant of the BNPL Klarna that chosen offer its American customers a new unlimited mobile package offer. The latter is accessible directly from the Klarna application.

• In addition to its frontal strategies in the telecom market, Belgian bank Belfius announced, at the beginning of July, the signing of a new partnership with the Belgian mobile connectivity application Firsty to ensure the accessibility of its services worldwide.

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