OpenAI provides for a payment system integrated with ChatGPT

The Giant of Artificial Intelligence OpenAI works to consolidate its market positions against other brands like Gemini or Mistral AI. In particular, to surf the growth of e-commerce, OpenAI is planning to deploy its AI-commerce offerings. The group would seek to propose an integrated payment system and generate a new source of revenue through applied commissions.

FACTS

• OpenAI therefore plans to integrate a chat payment system into its ChatGPT front office service. Tests would be conducted to facilitate such deployment.

• It is Shopify who would even partner with OpenAI to conduct these tests.

• OpenAI's objective here is to offer a successful service allowing its users to start a search and lead it to the purchase and payment phase.

• OpenAI also plans to charge fees for transactions directly on its platform.

• The expected functionality is still being developed.

ISSUES

• Develop and pay : OpenAI integrates payments into its artificial intelligence tool in order to offer a successful experience to users of its service but also seeks to generate new revenues by imposing commissions on this new feature.

• Follow the rise of AI : The diversification of these features is also a prerequisite for OpenAI. As a benchmark for the artificial intelligence market, OpenAI must maintain its pioneering position by presenting adaptations of its technology to new uses. But beyond the integration of payment, it also relies on the deployment of a new agentic solution (just called Agent) to precisely surf the trend in becoming AI Agent. This new feature is only available to pay users of the service for the time being, and has not been deployed in France.

PERSPECTIVE

• Artificial intelligence is becoming increasingly important in the financial services market. The democratisation of AI-Agentique and its application in the e-commerce market demonstrate this, with examples of dedicated payment services carried by Visa, MasterCard, PayPal, Google or OpenAI today.

• But this technological deployment of AI in the financial services market is not limited to this single dimension. The start-up specializing in artificial intelligence and notably carried by Amazon and Google, Anthropic, also comes to announce recently developed Claude, a model of artificial intelligence specially designed to meet the needs of investment banks. Claude must therefore help industry experts to carry out market analyses, conduct specific research or make more relevant investment decisions.

• Other use of AI in payments, Worldline also comes to announce the launch of its AI-based routing solution, to boost authorisation rates.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate