BoursoBank reviews its mobile app

BoursoBank take advantage of the summer period to recast its offers. Last example to date, with the announcement of the deep update of the bank's mobile app. This decision goes beyond the mere ambition of aesthetic optimization. Offering a 100% digital offer, the bank today optimizes the entire customer experience.

FACTS

• BoursoBank's mobile app already made it possible to subscribe to all 57 of the bank's products (bank, stock exchange, savings, investments, credit, insurance, good plans) and manage all its accounts with nearly 1,000 features and services.

• But the group wanted to review its interface to fluidize and modernize the user experience. This has been simplified to become even more intuitive.

• Subscription paths, consultation pages and features have been redesigned, including the The Corner.

• BoursoBank focused on viewing optimization and content accessibility, including an adjustable font size.

ISSUES

• Keep your lead : BoursoBank, designated the best digital bank in France by Deloitte, highlights the fact that its mobile app has won The IAGen Award for "Best Banking Application" at Gold Mobiles 2025. It also has outstanding satisfaction rates of 4.9/5 on iOS and 4.8/5 on Android.

• Modernize : To keep this preferential position with its customers, BoursoBank is now looking forward to proactive efforts to modernize its mobile banking application. The aim is above all to offer an optimized experience to its customers, especially since BoursoBank's mobile app is the main access channel to its services and the first support for managing its customer relationship (more than 90% of connections to BoursoBank interfaces are made on mobile).

PERSPECTIVE

• Optimizing the BoursoBank application is part of a more global recasting phase for the group. Boursorama recently announced its decision to renew economic and financial information, since the brand also has an information site recording more than 129 million visits per month.

• This approach also follows a fundamental trend marked precisely by the renewal of the digital service media of financial actors. Besides BoursoBank in France, it was the Spanish bank BBVA that recently lifted the veil on the new version of its mobile banking app. The latter has indeed been reinvented on the basis of the integration of the latest technologiesArtificial Intelligence. A strategy already adopted earlier by the second German private bank, Commerzbank, which announced in May the deployment of its virtual assistant called Ava, integrated into its customer services via its mobile app.

• In terms of accessibility, it is also the Singaporean bank. OCBC who submitted recently a new feature regarding the display of its mobile banking app, specially designed to help older bank customers.

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