BBVA broadcasts educational cartoons

The Spanish bank BBVA The latest initiative in financial pedagogy for the younger generation has been launched. And to achieve this particular target, it is in the form that the bank has chosen to innovate by spreading its message through cartoons. BBVA therefore presents a new educational series, on the margins of its banking services.

FACTS

• BBVA has therefore chosen to renew its program "Aprendemos juntos Kids" by offering it this time a new form. For its third season, its educational content for the youngest will be offered in the format of a new animated series.

• According to the bank, this new educational series should allow children to explore their emotions. It must help them better understand what they feel while opening them up to the issue of sustainable development, education (including financial) and understanding of the world around them.

• 40 new episodes will thus be broadcast, during which the protagonists of the series will have to overcome conflicts involving global, social and natural challenges.

• The series will be broadcast on the YouTube channel Kids "Aprendemos juntos Kids", as well as on Discovery Kids and on television channels from Mexico, Argentina, Colombia, Uruguay and Peru.

ISSUES

• Pursue an effective program : The Project Aprendemos Juntos [We Learn Together] has been developed for years now by the bank with partners. It is also part of the learning system Learn Together 2030 KIDS, whose first season, notably broadcast on YouTube since the end of 2022, had accumulated several hundred million views. The chain Aprenemos juntos Kids has nearly 159,000 subscribers and generated nearly two million interactions in its previous two seasons.

• Strengthening its own commitments : BBVA is working here to promote the extension of its educational programme for children to demonstrate its own commitment. In this way, it seeks to train younger generations towards eco-responsibility, social commitment and improved financial management to advance its own role as a leading international financial agency.

PERSPECTIVE

• Educational initiatives for the youngest have taken many forms over the years, and following the strategies of financial actors around the world.

• BBVA is heavily involved in this theme through its now sustainable Aprendemos Juntos [We Learn Together]. But other banks have already embarked on this path in the past. Deutsche Bank, for example, supported the company as a founding member Sunshine+Kittens A few months ago. The latter offers a real mobile video game for financial education.

• And banks are not the only players in the financial sector to be involved in the education of the youngest since the Qatar Insurance Company (QIC), the leader of its sector in the country, announced in March 2024 the opening of an agency dedicated exclusively to children within the theme park KidzMondo Doha.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate