Klarna launches unlimited mobile package

A new player in financial services has just announced its diversification in the telecoms market. This time it is the giant of the BNPL of Swedish origin Klarna. In line with its current strategy for strengthening Klarna has chosen to launch its new offer in the US market.

FACTS

• Klarna will now offer its American customers a new unlimited mobile package offer. The latter is accessible directly from the Klarna application.

• A waiting list is currently open to invite the 25 million active users of its services in the United States to register to take advantage of the offer within a few weeks.

• Klarna's new offer is presented as:
  • transparent (no hidden costs, for unlimited 5G data packages at a single rate of $40 per month),
  • flexible (with contracts that can be terminated at any time and free of charge),
  • Simple (users can transfer their current number or get a new one, and activate their mobile plan with a few clicks in the Klarna app).

• Klarna chose Gigs, the mobile service operating system, as a partner to launch its new offer. Its packages will also use the AT&T network.

• Klarna hopes to offer premium and international packages later this year and targets the United Kingdom, Germany and other markets after the United States.

ISSUES

• Simplify approaches: Half of the Americans believe that changing a mobile plan is too difficult according to a study by Klarna, which highlights the simplicity of subscription and package management.

• Optimize budgets Klarna justifies the launch of its mobile phone package by its commitment to improve the management of its customers' personal finances. In addition to its split base payment model, the BNPL giant is thus presenting itself as a more comprehensive financial player, committed to its customers, and seeking to save them on their telephone subscription.

• Build a super-app : The telecom brick must enrich the more complete offer that is now seeking to develop Klarna, around the BNPL, with banking services mobile telephony.

PERSPECTIVE

• Klarna is now positioning itself in the telecom market just after two other alternative financial services players. The British neobank Revolut In fact, in May of this year, Realize his mobile package offer. Customers from two countries are initially concerned in the UK and Germany. But Revolut said that his ambition was to offer his new offer more broadly afterwards.

• Just after this announcement, the German neo-bank N26 chose to announce its entry into the German telecommunications market by presenting its own mobile phone package offer, based on an eSIM.

• So it's after the historical banks and the neo-banks as Klarna, as a reference of the BNPL international, is in turn positioned in the coveted telecom market.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate