Alipay wants to democratize the look-to-pay

Alipay, China's leading online payment solution created by Alibaba in 2004, has just presented its new in-store payment vision. This takes the form of an on-board payment solution on augmented reality glasses. The experience without friction is now deployed as a promise of unparalleled simplification.

FACTS

• Alipay has installed a new QR code payment solution in augmented reality glasses offered by the Chinese company Rokid, presented as a pioneer of augmented reality.

• Rokid's augmented reality glasses will support in-store payments thanks to Alipay's digital payment technology and its multidimensional risk control solution designed specifically for eyeglasses.

• The customer journey is simple and clear:
  • Users connect their Alipay account via the Rokid application and enable voice verification,
  • In stores, they can simply ask their glasses to pay by specifying the amount to validate a purchase,
  • They will then have to scan the retailer's QR Code Alipay, thanks to their glasses.

ISSUES

• Create an immersive trade experience : Alipay's use of augmented reality glasses should promote a more fluid and intuitive immersive shopping experience.

• Avoid friction : This experience is presented as the future of shopping in stores, without any friction. In the presentation of their new initiative, Alipay and Rokid imagine a future where a simple gesture or look will make it possible to make a purchase.

• Capitalizing on a widely deployed model : More than just a pilot project, Alipay will be able to count on a quality partner to broadcast its new service. More than 250,000 Rokid glasses have already been ordered according to Rokid; These are all models integrating Alipay's digital payment technology.

PERSPECTIVE

• The proposal for an on-board payment solution on connected glasses is not an absolute novelty. Alipay is now proposing a new version of this service while Google Glass supported this type of service a few years ago.

• US processor The Members Group (TMG) submitted a payment application dedicated to Google Glass from 2014. But the project launched in 2012 by Google suffered from its vanguardism and concerns about privacy risks. The web giant has therefore restored its model to prototype status in a newer version.

• Nevertheless, initiatives to deploy on-board payment solutions on wearable devices have increased in recent years. In addition to glasses, watches, rings or jackets are thus presented as possible means of payment by different actors.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate