Klarna is now available on Google Pay

The Swedish BNPL giant Klarna will now be able to offer its services via Google Pay. This commitment to partnership comes as the two giants in their respective markets announced their approximation Last November. He eventually intervened in a period marked by the strengthening of Klarna's positions on American territory.

FACTS

• Google Pay users in the United States now have access to Klarna's flexible payment options to pay for online purchases via certain Android apps and websites offering Google Pay as a means of payment.

• In particular, Klarna highlights its four-time payment offer "Pay in 4", offering consumers, as its name suggests, a way to pay for their purchases in excess of $35 in 4 interest-free refunds.

• Klarna's purchase and access to services is simplified to the maximum, as consumers can activate the payment option in BNPL without leaving Google Pay.

ISSUES

• Finalizing a project : It was in November 2024 that Klarna and Google formalized their partnership and ambition to install Klarna's BNPL services on Google Pay. They are now meeting their targets, which were set at 2025, for the effective deployment of these services.

• Ensuring the expansion of its services : The provision of Klarna's services on Google Pay represents a major strategic step forward for the Swedish giant in the democratisation of its services. Ben Volk, managing director of Google Pay and Google Wallet, highlights the fact that consumers buy over a billion times a day via Google's services (by doing product searches, clicking on the fact sheets or browsing Google Shopping for example). Klarna had already integrated Apple Pay.

• Catching up on competition : Klarna joins Affirm, Zip and Afterpay in Google Pay, enriching the choice of flexible payments within the same ecosystem and concretizing, once again, its ambitions.

PERSPECTIVE

• Klarna has been working for months now to strengthen its positions in the United States, a territory that the Swedish BNPL giant identifies as much more promising than Europe today. These differences in legislation and a more advantageous in the United States.

• Klarna now counts on US territory as well as on its first market and multiplies the shares to establish itself as a local benchmark. He Signed for example, an exclusive partnership with Walmart customers last March.

• The Swedish FinTech can also count on Clover, a subsidiary of Fiserv specialized in POS solutions, for deploy its point-of-sale solutions since last April. Marqeta Issue In addition, debit cards for Klarna have recently been available, and Klarna can finally boast of having diversified by launching itself very recently in the market of mobile telephony.

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