Bank Postale ranks its investment offers according to ESG criteria

The Postal Bank recently opted for a new segmentation system for its investment offers. It now identifies environmental, social and governance (ESG) criteria as the main classification elements. This decision is less marketing than strategic since the French bank is here seeking to highlight its eco-responsible action and to facilitate the visibility of these criteria for its customers.

FACTS

• The new system of classification of savings products proposed by the Bank Postale covers all of these financial savings offers for life insurance, ordinary securities accounts and PEA.

• This new classification approach also concerns all the professions of the La Banque Postale group. This is the case for the euro or eurogrowth of CNP Insurance Life Insurance contracts, CPBs and units of account managed by LBP AM, EMTNs and finally the Management under Mandate with Louvre Banque Privée.

• Products are now classified according to 3 levels of commitment, depending on the extra-financial issues they defend:
  • Level 1: for media with only the main ESG risks,
  • Level 2: for companies promoting best ESG practices in environmental protection, respect for social and human rights and governance,
  • Level 3: for the most committed solutions, making concrete contributions.

ISSUES

• Visibility of ESG action : The Bank Postale has long been working on ESG issues and on its more responsible positioning. But its status as a business on mission is difficult to see for customers, and putting the ESG criteria in the very classification of its offers allows the bank to make its own commitments more visible.

• Hire its customers : Beyond its own action, La Banque Postale seeks here to place new engagement tools in the hands of its own clients. By adding transparency in the criteria for selecting savings offers, in particular on ESG topics, the Bank Postale wants to raise its customers' awareness of ESG issues and facilitate the promotion of their own commitments.

• Generalizing the issue of engagement : Rather than separate offers that show their particularity in terms of commitment, the Postal Bank places the ESG issue at the centre of the criteria for selecting its investment offers.

PERSPECTIVE

• In recent years, the Bank Postale has opted for different models to improve its responsible action. Having obtained the business status at mission, e.g. the publication of Climate & Nature Report, CSRD and Transition Plan Report.

• But to convince its customers and defend this action with the general public, it must indeed adapt its products to its values. And its current initiative on the classification of its savings offers is part of this strategy.

• In addition to saving, Bank Postale also proposed to its customers in December 2024 to value their commitment through their means of payment, thanks to a impact map proposed in partnership with WWF. The Bank also offers a Real estate credit with impact, still with WWF.

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