SumUp launches its Pay offer in France

Specialist in the acceptance of payments and deployment of cashing offers, UK FinTech SumUp today pursues its ambitions to open up its customer target. Although it has been addressing the BtoB market since its inception, it now also offers a BtoC service in the form of a Wallet. Baptized SumUp PayToday, this offer is also available in France.

FACTS

• The French will now be able to opt for a new payment service to realise their online and in-store purchases by choosing SumUp Pay. The service is now available in the hexagon, reflecting the characteristics of the offer already offered, notably in the United Kingdom.

• SumUp Pay thus takes the form of a payment wallet for major individuals. It supports various features:
  • an online and in-store payment solution based on a MasterCard virtual card,
  • a free prepaid account (on which it is possible to pay funds via a credit card or by making a transfer),
  • a cashback offer of 0.5% on all purchases (up to 10 euros per month),
  • a budget management tool (including creating "spaces" to categorize expenditure, plan or limit procurement),
  • an international transfer and transfer service.

• The whole is accessible directly from the eponymous application that supports the service, downloadable on Android and iOS blinds.

ISSUES

• Extend its existing offer : The British FinTech presented its Pay offer in the UK in 2022, but also in Italy and Germany, then in Ireland and Spain. Its opening to the French market is therefore a new step in the internationalisation of the service.

• Strengthening its ambitions : In addition to its innovative initiatives in the BtoB market, SumUp is now seeking to consolidate its positions in the BtoC market with a prepaid alternative offer presented as practical and easy to access.

PERSPECTIVE

• SumUp realized a major fund-raising last May, for an amount of EUR 1.5 billion in debt. The aim was to strengthen financial stability and to help FinTech carry out its many projects. Since then, FinTech has indeed multiplied initiatives. It thus moved closer to the financial technology platform Adyen in June 2024, starting a partnership strategy around settlements and payment experience for SumUp SME clients.

• The end of 2024 was also marked, for SumUp, by installation of his Kiosk in France, and by Internationalisation of his credit offer. That is why we need to underline our ambitions for expansion.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate