Logo

Site non disponible sur ce navigateur

Afin de bénéficier d'une expérience optimale nous vous invitons à consulter le site sur Chrome, Edge, Safari ou Mozilla Firefox.

adnews
  • Payment
  • France

Stripe installs payment in chatbots

 

The American payment specialist Stripe has just signed a new partnership with a French player in the chatbot market. The objective is clearly to impose the alternative payment solution within this type of communication service. For Stripe, in addition to opening up a new sales channel, this initiative represents a means of disrupting the market.

 

 

FACTS

  • Botnation is a French platform for creating scalable chatbots. It has just signed a unique partnership with Stripe, the American online payment specialist.

  • The aim of this strategic partnership is to allow Stripe to add a payment module to its chatbots.

  • Bank card payments (CB, Visa, Mastercard, American Express) will initially be concerned, but Stripe plans to quickly open up payment options to crypto-currencies and micro-payment type transactions (via Apple Pay or Google Pay for example).

  • All types of content (photos, videos, music files, online training, ticketing) as well as goods and services will thus be able to be marketed and paid for within chatbots.

CHALLENGES

  • Transforming chatbots into real sales channels: Stripe and Botnation plan to allow brands to make sales directly via their chatbots, opening up another avenue for online commerce.

  • Competing with the web giants: Competitive barriers are blurring between incumbent financial players, innovative payment service providers and technology giants. Each is now trying to provide multi-service offerings in which messaging and chatbots have a central role. Stripe's initiative is a good example of this. While in the United States, Facebook announced the implementation of a payment functionality within its messaging platform in 2016. An aborted attempt, which it is nevertheless relaunching today through the integration of its Novi wallet within the whats'app.

MARKET PERSPECTIVE

  • Stripe is currently working hard on extending its offer and diversifying. In addition to Botnation, it has also signed another important partnership with Klarna, the other payment disruptor.

  • It is also looking beyond the boundaries of online payments to other future payment methods such as crypto-currencies, in which Stripe showed great interest only a month ago.