Generali joins forces to customize savings through AI

The insurer Generali is currently pursuing its strategic focus towards the multiplication of partnerships and alliances By force. He has just signed a collaboration agreement with Evinance, an innovative FinTech presented as a savings management specialist. The latter will now put the latest AI technologies at the service of customizing the experience of Generali's savers customers.

FACTS

• The new partnership signed today by Generali and Evinance must, according to the two new partners, respond to several major challenges in order to offer a more personalised, fairer, more efficient and respectful savings to the current expectations of savers.

• An optimization therefore complete and promised by solutions of Artificial Intelligence supported by Evinance and put at the service of Generali within its 100% digital life insurance (e-Life) and retirement savings (e-PER) solutions of Generali.

• Generali's savers will now be able to manage their savings online by opting for a standard or personalized approach to their experience. The latter option will, for example, allow them to exclude or favour certain investment sectors and thus clarify their investment expectations.

• Evinance is able to analyze massive volumes of financial data and thus measure the level of risk and preferences of each customer to offer ever more personalized portfolios.

ISSUES

• Customize investments more broadly : Generali here highlights the merits of its initiative to offer a more personalized investment experience to its clients in the broad sense. The idea of partnership with Evinance is to democratize access to artificial intelligence-led savings solutions and thus promote smarter, more inclusive savings aligned with individual values.

• Pursue its ambitions Generali's rapprochement with Evinance represents a fundamental strategic confirmation while the insurer has been working for several years now on the integration of Artificial Intelligence technologies into its processes and offerings. The group launched in 2017 and in submitted a first positive assessment in 2021. It also demonstrated its wider interest in the integration of AI technologies in 2023, when it confirmed signing of its partnership with the artificial intelligence technology specialist Predictiveness to facilitate disaster management. More recently, in 2024, Generali Associated with Avnear to launch its first life insurance contracts and plans for Retirement Savings (PER) with an arbitration mandate based on Artificial Intelligence, e-Life and e-PER.

PERSPECTIVE

• The integration of the latest artificial intelligence technologies into savings and investment services is a long-standing promise made by industry players around the world. USAA Promised As early as 2015, it will motivate young people to save money through gamification, ergonomics and artificial intelligence. The advent of robo-advisor later only confirmed this trend.

• Today, however, Generali and Evinance promise to go beyond the limits of previous models in order to offer services that are increasingly tailored to the savings needs and expectations of end customers.

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