CaixaBank helps clients find their future home

CaixaBank Just presented his new offer called "Facilitea Casa". This real estate portal presents the real estate sales ads of real estate agents partners of the bank and thus allows it to position itself in competition with specialized real estate research sites. However, this diversification is on the margins of its real estate financing activity.

FACTS

• The new real estate portal "Facilitea Casa" brings together more than 40,000 units available for sale or rental from the moment it is launched (double by the end of 2025). This digital showcase offers a wide catalogue of properties brought by professionals such as real estate agencies.

• The Spanish bank has already signed agreements with more than 1,100 agencies to include their offers on its "Facilitea Casa" website. This allows real estate agencies to register and manage their property for sale or rent.

• CaixaBank puts its status here as a leading banking actor to justify the reliability and security of its site.

• In addition to the announcements, the Spanish bank will also offer its mortgage financing offers and financial solutions around housing.

ISSUES

• From bank to real estate agency : CaixaBank today adds a new rope to its bow by diversifying in a market so far dominated by specialized sites intended for professionals in the sector. "Facilitea Casa" should thus allow CaixaBank to position itself as an intermediary between real estate agencies and its customers.

• Resuming the need at the base By positioning itself in this way, CaixaBank becomes able to accompany its customers from the stage of searching for their real estate and thus imposes its financing offers in the logical continuation of the purchasing path, thus taking in advance against the competition.

• Complete your offer : More than a real strategic innovation, CaixaBank today completes its offer after having already developed InmoCaixa, CaixaBank's real estate platform for the sale and rental of real estate assets. "Facilitea Casa" represents a strategic evolution of this positioning: a more complete real estate portal, integrated with an ecosystem of services and open to a wider public. "Facilitea Casa" is also part of Facilitea, a digital showcase where the bank offers products and services from strategic partners, including automobiles via "Facilitea Coches"

PERSPECTIVE

• Most banks try to meet their home ownership needs by optimizing their financing offerings. This is particularly the case of BPCE in France, which announced strengthen further its commitments to help first-time individuals gain access to property in October, for example. A commitment made on the margins of the creation of a new business line created by the group and dedicated entirely to housing and real estate last March.

• The ICC open in September 2024.

• But CaixaBank today goes much further in its accompaniment approach by leaving its core banking business. However, the Spanish bank is not the first of its kind to seek to diversify its activities in this area. Already in 2016, BBVA Searched short-circuit real estate search sites. In 2018, Singapore Bank DBS Bank launched DBS Property Marketplace, a market place centralizing real estate listings.

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