CB payment via ApplePay available on Adyen terminals

The Grouping Credit Cards (GIE CB) has officially signed its new partnership with Adyen, the financial technology platform. Their joint work led this time to a new proposal made to the merchants affiliated with Adyen. The latter will now be able to activate the CB Banking Card network via Apple Pay directly on their payment terminals.

FACTS

• Adyen customers will now be able to benefit from the CB network via Apple Pay on their in-store payment terminals.

• This just formalized announcement concerns in reality a development that has been in place since February last. And since the introduction of this option, CB and Adyen state that the use of the CB network has increased from 62% to 70% among the 50 largest merchants using Apple Pay and the CB network via Adyen.

• The GIE CB further states that by integrating the CB network with Apple Pay on the Adyen payment terminals, it will provide a more seamless and secure payment experience to its 77 million cardholders by the end of 2025.

ISSUES

• Extending an association : Adyen customers could so far accept CB payments for their online payments, thanks to another partnership signed between Adyen and CB in 2021. This solution is now also available on terminals installed in physical stores.

• Follow uses : To justify the logic of their new partnership, Adyen and CB point out that, according to a study conducted in 2024 on mobile payments, the use of wallets has risen sharply in France in recent years (6 points between 2023 and 2024). In addition, 6 million transactions have already been made via CB and Apple Pay in local payment according to CB.

PERSPECTIVE

• This new partnership is far from being a first for the rapprochement and collaborative efforts between CB and Adyen.

• The two actors of the payment have thus worked together on numerous occasions. In March 2023, for example, Adyen and GIE CB Initiated a solution to automatically update banking data.

• In February 2024, Adyen and Uber integrated CB in the payment solutions of the famous VTC racing reservation application.

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