BoursoBank democratizes access to Private Equity

BoursoBank continues to enrich its digital financial services. This time, it particularly targets its high-end customers, through the deployment of a new service within its offer BoursoFirst. Launched only a few months ago, this private bank offer allows BoursoBank innovation on new land, particularly on private equity investments.

FACTS

• BoursoFirst will now allow its customers to invest in a new market. The property customers of this offer will indeed have the possibility to invest in private equity funds (private equity and not listed) in FPS format (Specialised Professional Funds), starting from 100 000 euros for the first investment and starting from 30 000 euros for the following ones.

• BoursoBank has also chosen to offer this offer free of charge, which represents a significant break in this traditionally closed market.

• And BoursoBank's initiative also stands out in shape as these private equity investments will be accessible from 100% digital channels, especially from a mobile, 24/7. The route is thus completely dematerialised (discovery, subscription, management).

• BoursoBank also bets the association to launch its new service. This high-end Private Equity offer is offered in partnership with Opale Capital, a subsidiary of Tikehau Capital, a major player in alternative asset management in France.

ISSUES

• Enrich its existing offer : BoursoBank presented BoursoFirst last December with the ambition to carry a private bank in its own right. Respecting its status as a 100% digital actor, BoursoBank nevertheless made BoursoFirst, from its inception, a tool capable of satisfying its target of heritage clients. The launch of this private equity service is not the only addition made by BoursoBank since the launch of BoursoFirst since the offer was already enriched last April, with life insurance.

• Modernize a conventional offer : Traditionally, private equity (private equity) was reserved for an affluent clientele through high entry amounts and very limited networks. BoursoBank offers here wider access to its particular customers via the online bank, which strongly democratizes this type of investment hitherto rather elitist.

PERSPECTIVE

• BoursoBank works hard to enrich its services in order to retain its place as the first French mobile bank. To this end, she recently focused on reshaping her key client relationship management tool: mobile application.

• Here, however, and despite its underlying ambition to democratize investment, BoursoBank demonstrates its concomitant commitment to positioning it in a more affinitarian and high-end market. However, it respects its historic strategy, which enabled it to achieve this status, which is so special in the French banking market, that it renews existing services by adapting them to digital tools and modernising them.

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