Banque Populaire renews its loyalty program

Banque Populaire Take advantage of this early summer period to launch a new loyalty program for its clients and members. Named "EXTRA+X", this new simplified program relies on daily support and various discounts on a wide range of products and services to strengthen the relationship between the bank and its customers.

FACTS

• The new "EXTRA+X" program of Banque Populaire is presented by Banque Populaire as a complete solution that can accompany its members and major customers on a daily basis, especially in their experience of buying from the locality.

• Totally free of charge, "EXTRA+X" is intended to enable its beneficiaries to make savings throughout the year thanks to exclusive advantages valid from more than 80 national brands, in the areas of leisure, catering, travel and shopping, for online and in-store shopping.

• "EXTRA+X" is also presented as simple usage, thanks to a direct link with the beneficiaries' bank account. Customers can:
  • instantly benefit from vouchers with discount;
  • benefit from immediate reductions at the time of payment;
  • receive cashback (credited directly by transfer to their accounts) on eligible purchases.

• Banque Populaire soon hopes to have 150 partners to further expand its programme.

ISSUES

• Bringing the bank closer to daily use : With the digitisation of banking services and the Desertification banks tend to lose the relationship of proximity as previously understood. If it maintains contact via mobile applications and remote services, Banque Populaire also wants to demonstrate its presence more frontally by allowing its customers and members to realize savings on their daily purchases.

• Maintaining purchasing power : The maintenance of their purchasing power is a major concern for the French, reinforced by geopolitical pressure and inflation. Banque Populaire also defends this approach with its customers to demonstrate their commitment to this topic while other banks defend the same ambitions.

• To enhance the status of members : Banque Populaire has also planned to reward its some 5.2 million associate customers in particular, thanks to a privilege offer and an additional 10% bonus applied to the savings they will have made during the year thanks to "EXTRA+X".

PERSPECTIVE

• Banque Populaire is proud to regularly renew its loyalty programs to ensure their relevance and ability to meet the needs and expectations of its clients. His ambition on this subject is particularly defended by an affinity positioning of his loyalty programs.

• Thus, if the bank is now planning to update its program for its individual clients and members, it will profited In particular, the International Agricultural Fair was held in 2024 to highlight its support for farmers and its ability to meet some of their specific needs.

• Even earlier, in 2018, Banque Populaire and Caisse d'Epargne Announced the launch of their new turnkey loyalty solution for professionals.

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