Alan tables on health gamification with Alan Play

AssurTech specializing in health Alan just introduced a new initiative called Alan Play. The latter is presented as an experience of gamification around health, directly integrated into the Alan application. It relies on a playful approach to prevention to motivate insured persons as much as possible.

FACTS

• Alan presents Alan Play as a new solution close to video games, integrated into its mobile app, and capable of gamifying health monitoring and rewarding the good daily habits taken by the insured. Alan Play will thus allow its users to win "berries" when they carry out positive actions for their health.

• According to Alan's data, 40% of adults suffer from the impact of their acute sedentarity. The first objective of Alan Play is to combat sedentary behaviour by pushing policyholders to take more steps every day. A system of rewards is set up for this.

• Since Alan also notes that 47% of people suffer from anxiety, AssurTech wants to motivate Alan Play users to conduct regular meditation sessions.

• The application defends a collective approach in the context of challenges and exchanges between colleagues through the application. This approach aims to strengthen the team spirit among employees of Alan's client companies, while 60% of workers have already felt a sense of isolation at work.

• Alan Play will be effectively integrated into the Alan app from May 12th to finally be accessible to all Alan policyholders.

ISSUES

• Defend a staggered approach: After betting on AI To optimize prevention, Alan now defends his status as an alternative actor to justify the development of a prevention solution that is close to the experience of mobile games. It defends an informal positioning to motivate policyholders and to mark its difference in the market.

• Highlight the relevance of a model : Prior to the actual release of Alan Play, scheduled for May 12, 2012, Alan is already presenting the results of the pilot phase of the deployment of his new service. This enabled 80% of the employees involved in the pilot phase of Alan Play to be hired. Active members who tested Alan Play recorded an increase of more than 20,000 steps per month. 80% of HR teams according to the employees involved in the pilot phase also reported better team cohesion.

• Follow its ambitions : Alan's proposal for a gamification solution to monitor and improve the health of his insured persons is also a way to strengthen the commitment of these insured persons but also to attract new prospects. And this effort ultimately represents a solution to enable the group to reach its objective the long-established profitability of 2025/2026.

PERSPECTIVE

• Alan's new initiative presents itself as an innovative and disruptive solution, but it is closer to a more widespread trend in health gamification by Insurtechs, particularly based on the use of connected objects.

• Yulife in proposed thus a model from 2018. In 2021, Kiplin, a Nantes start-up, wearing for his part his games on smartphone to combat sedentary behaviour.

• More recently, on a broader health issue, Abeille Assurances was partnering with the Poppins start-up to propose a complementary service to accompany the children of his insured persons with specific learning disorders (dyslexia, dyscalculation, dystrophy).

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