U.S. Bank dedicates online platform to SMEs

U.S. Bank has just lifted the veil on a new affinity accompaniment tool offered to part of its clientele. This time it is the target of professionals, especially small and medium-sized enterprises. Leaders will now be able to benefit from specialized support via an online educational platform.

FACTS

• The new platform supported by U.S. Bank has been named "U.S. Bank Business Resources Central". U.S. Bank's professional customers are invited to enter their professional account numbers on a platform dedicated to free access to support and affinity resources.

• These include training to help managers of small and medium-sized enterprises to better manage and develop their daily activities. Topics covered include business continuity planning and preparation for funding, for example.

• Links to U.S. Bank resources, such as product pages, are also highlighted.

• Beyond the online platform, U.S. Bank states that the bank's teams will also be used to ensure close monitoring of the beneficiaries of the scheme.

ISSUES

• New value added : U.S. Bank now offers a new complementary service platform on the margins of its banking offerings and core business. The service is available free of charge to all the bank's clients concerned and thus illustrates the extent of the affinity approach defended today by the bank to differentiate itself and promote its action beyond banking.

• Supporting the economy U.S. Bank also takes advantage of the launch of this new platform to highlight its commitment to supporting small businesses that are defined here as engines of the American economy.

• Focus on co-creation : The new U.S. Bank platform was created in collaboration with Next Street, a company that offers training and other solutions to small businesses.

PERSPECTIVE

• The diversification of banks' activities and their involvement in the development of value-added offers around the Beyond banking represents a fundamental trend which has led in particular to the launching of various support platforms in recent months.

• In October 2024, AXA launched e.g. Altitude, its climate risk analysis platform, which serves businesses and industry to help them adapt to climate change. In February, Westpac Australian Bank Associated with Lawpath to put its online legal and administrative support platform at the service of SMEs and businesses in the creation phase. Banque Populaire dedicated for its part an offer to young entrepreneurs in March 2024, notably carried by a training platform specific to entrepreneurship, when CaixaBank launched a digital hub for the agricultural world.

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