Sumeria wants to rationalise investment

The neo-bank Sumeria of the Lydia Solutions just added one last feature to its banking services. Its new "programmed investment plans" are thus presented as tools capable of automating the investments of its clients. They defend the strategic positioning of the neo-bank to establish itself as a complete banking tool for its customers, but above all demonstrate its commitment to help its customers streamline their investments.

FACTS

• The new feature proposed today by Sumeria should allow its customers to automate regular payments (weekly, bimonthly or monthly) from only 10 euros, and directly from their current account.

• These payments will have to be used to automatically invest in ETFs, stocks, crypto-actives or gold.

• In order to ensure the launch of its new offer, Sumeria offers its customers 30 euros of assets for each monthly investment plan greater than or equal to 100 euros planned over 6 months minimum.

ISSUES

• Strengthening savings discipline Automation is now presented by Sumeria as an argument to enable its particular customers to build up capital over time, rigorously, emerging from the dynamics of investment markets and sometimes generating passion and impulsivity. Sumeria thus seeks to streamline investments.

• Encourage regular savings : Sumeria's objective is also to promote painless savings on small regular amounts rather than on larger one-off amounts. The neo-bank also uses the calendar model to promote its new service and link it to its recent strategy to organise the monitoring of its clients' finances in a calendar Exactly.

PERSPECTIVE

• Sumeria's current position is in line with a broader trend driven by alternative financial services players. The latter have in fact made a massive commitment in recent months to the democratisation of investments in exchanges, cryptoactives and ETF.

• N26 has for example increased product launches in recent months by announcing the release of a service of Trading in January 2024 and deployment N26 Crypto in France in March. Recently, the German neo-bank has also announced that it is preparing a PEA. In France, BoursoBank opened its doors to cryptoactive trading Last March.

• Sumeria therefore embarks on a competitive battle of topicality but with a different promise aimed at rationalisation rather than only democratization.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate