Stripe unveils its marketplace
Just a few days after the launch of its "open banking" offer, Stripe unveils a marketplace, aimed at facilitating access and integration of third-party applications within its ecosystem. A super banking application strategy adapted to the B2B world.
FACTS
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Stripe Apps brings together a range of tools, providing a one-stop shop for managing operations with Stripe and its partners, making it easy to perform routine tasks, all on one dashboard.
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Accessible applications will be able to decide whether they want to make the applications they have developed available on the marketplace or keep them for private use. All of this can still be accessed directly on Stripe.
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Stripe App Marketplace includes more than 50 applications for accounting, CRM, electronic signatures, marketing, etc., such as DocuSign, Dropbox, Intercom, Mailchimp, Ramp and Xero - with more to come.
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This marketplace is not limited to third-party providers. Companies can use their own developers to create custom applications in Stripe App Marketplace for use within their business.
CHALLENGES
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Leveraging open banking to integrate customers' financial, banking and accounting operations: Simplify and automate With this new feature, Stripe aims to make life easier for its customers by offering essential applications directly within its dashboard. This desire to develop software-as-a-service (SaaS) would mean that no more time would be wasted changing programs to print a receipt or deal with customer support.
MARKET PERSPECTIVE
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Signifyd, a US-based fraud prevention company, has announced the launch of its Signifyd app on the Stripe marketplace to provide instant information on chargeback claims.
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In its latest business report, Stripe revealed record growth and business boosted by the effects of Covid on the digitalisation of businesses. It expressed reservations about the coming years and planned to diversify its activities to develop its prospects. Stripe Marketplace fits perfectly into this logic, aiming to capitalise on the centrality of its tool to attract new activities to its platform.