Revolut partner of Wizz Air to develop Revolut Pay
Revolut has entered into a new partnership with the European airline Wizz Air to expand its "Revolut Pay" solution. Thanks to this partnership, the neo-bank aims to familiarize customers and non-clients with its payment in one click, while strengthening its presence in the payment acceptance market.
FACTS
Revolut announced that it had entered into a partnership with Wizz Air, a European airline primarily focused on low-cost flights.
With this agreement, the airline will now offer the one-click payment service developed by the neo-bank called "Revolut Pay".
Once registered in the solution, Wizz Air customers have the opportunity to purchase their tickets from the airline application without having to provide their bank details.
They simply click on the Revolut Pay button and are then returned to the bank application to authenticate via biometrics or access code. The process is therefore fast and secure according to the neo-bank, and allows to validate the payment in seconds.
Revolut also has an important loyalty program in place to encourage customers and other consumers to use Revolut Pay. For example, the neo-bank offers rewards when registering on the solution.
Revolut customers will also be able to accumulate RevPoints to spend on purchases via Revolut Pay or on Wizz Air flights.
The solution is available from the Wizz Air app and will be available on the company's website within a few months.
ISSUES
Develop its acceptance segment: Revolut shows a strong progression in its strategy of developing acceptance offers for professionals. For this purpose, the neo-bank relies in particular on Revolut Business and Revolut Terminal, its acceptance offers which had about 25,000 commercial customers in 2024. On the private side, the neo-bank estimates that 1 million customers made payments via its acceptance solutions last year.
Strengthen customer loyalty: The loyalty program also shows Revolut's ambitions in terms of customer retention. The neo-bank first relies on registration rewards, as well as RevPoints to encourage individuals to use Revolut Pay regularly.
Competiting existing solutions in payments: By adopting this name, Revolut Pay is positioned against important players in the sector such as Apple Pay, but also against traditional card schemes. Revolut Pay aims to compete with one-click payment solutions such as Click to Pay, launched last year at Visa and Mastercard.
PERSPECTIVE
Revolut continues to show strong growth at several levels. In November, the neo-bank announced that it had reached 50 million customers, with an additional 10 million customers in 2024.
At the same time, the neo-bank announced at the end of January the launch of a new private bank offer. The aim is to broaden the customer base and reach wealthy individuals.
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