KONCIERGE+: An integrated solution for hotel management

KBank deploy KONCIERGE+, a platform designed to help hotels better manage their operations, optimize revenues and reduce costs. This tool centralizes several essential features to simplify the work of hotel establishments. With the rise of tourism in Thailand and 37.5 million of international visitors expected in 2025, professionals in the sector have to adapt to new market requirements.

FACTS

• KONCIERGE+ integrates room management, reservations, sales and customer experience into one solution.
• By 2025, revenues from international tourism in Thailand could reach 1.78 trillion baht (about EUR 50 billion), reflecting the vitality of the market.
• In 2024, housing expenditure was close to 950 billion baht (about 26 billion euros), mostly captured by major hotel chains, leaving independent hotels in difficulty.
• Thanks to the AI and digital tools, KONCIERGE+ helps hotels to adjust their rates, optimize their booking channels and improve the customer relationship.

ISSUES

• Improved operational management: Better team coordination and more accurate monitoring of chambers and tasks facilitate the work of institutions.
• Optimization of tariffs: The use of artificial intelligence to adjust prices according to demand maximizes revenues.
• Diversification of booking channels: By reducing reliance on third-party platforms, hotels can better control their sales and increase their profitability.
• Strengthening the customer relationship: The automation of responses and the implementation of loyalty programs improve the experience of travellers.
• Accessibility for independent hotels: The integration of these tools allows institutions of all sizes to access solutions so far reserved for large chains.

PERSPECTIVE

• Developments in travel payments: Managing cross-border payments remains a major challenge for the tourism industry. Integrated solutions, such as those developed by Sunrate and Atlas, make it possible to optimise transactions and facilitate payments between actors in the sector.
• Wider digitalisation of tourism: The modernisation of hotels through efficient management tools goes hand in hand with advances in digital payments and services, thus contributing to a more fluid and efficient ecosystem.

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