Retreeb, the ecological alternative to the payment card

Retreeb is a payment service that redistributes 33% of the fees collected to solidarity causes. This solution has been tested in the city of Tours. After good results, it intends to develop in France and throughout Europe.

FACTS 

• Retreeb offers a QR code payment method that replaces traditional payment cards.
• Upon payment, the merchant will generate a QR code that the consumer will have to scan with a smartphone application.
• The blockchain will be used as the infrastructure for this alternative payment method.
• The payment system relies on partners:
  • Intergiro EME, a Swedish BAAS player for fiat transactions (euro, dollar)
  • Interoperability with Polygon thanks to the Fantom blockchain for time stamping and transaction verification, 
  • Ethereum's second layer network, is also on the roadmap.
• Retreeb has its own token, TREEB, on the Fantom blockchain.
• Retreeb defines itself as an environmentally friendly, secure, transparent and EU compliant payment solution.
• It targets both merchants and consumers, the solution will soon be deployed by mass retailers and e-retailers. 
• And the fees vary between 0.9% and 1.5% depending on the type of business

CHALLENGES 

• Putting ecology at the heart of the payment ecosystem: the company is placing associations at the heart of its activities by donating 33% of the cost of payment services provided by merchants to charities and environmental protection.
• Democratize blockchain for everyday use: the success of democratizing blockchain technology depends on the ability of players to make blockchain invisible to the end user. With such solutions, blockchain services will continue to permeate the heart of our daily lives.
• Building a network of supportive partners: Retreeb is notably a partner of:
  • UNCDF Initiative: Unitlife Fight against Chronic Child Malnutrition in Niger.
  • The company also supports local projects anchored in Touraine such as : 
    • La Barque, a luggage shop in a solidarity café
    • Precious Plastic, specialized in the recycling of untreated plastics
    • Utopia 56, which helps transport isolated minors
    • Récré en Herbe, an initiative to de-concrete primary school playgrounds

MARKET PERSPECTIVE 

• Last March, the startup Retreeb launched a collection of 174 NFTs in partnership with the United Nations (UN) Unitlife initiative. All proceeds will go to the association fighting chronic malnutrition, a disease that affects 150 million children worldwide.
• Recently, several actors have tried to improve the image of finance by including environmental and social dimensions in their "raison d'être". Yuzu.Green, for example, is a fintech that aims to make savings greener by offering a zero-carbon savings account, whose funds are backed by stablecoins.