New Car Subscription Offer: Leasys CarCloud by FCA
During the Abbonati alla Libertà event held by Crédit Agricole Village in Milan, FCA Bank and their subsidiary Leasys introduced their new car subscription offer.
This service called Leasys CarCloud relies on a non-binding subscription that can be renewed each month for more flexibility.
Targets: individual customers and self-employed workers.
Contract’s main specifics:
Two monthly subscription offers
Several models available for each
Non-binding offer (the contract can be ended at any time)
Access to vehicles in all major Italian cities, from 150 Leasys Mobility Store locations, or home delivery (charged extra)
Full-digital service access and contract monitoring, via Amazon
Set of convenient car-related services (road tax, multi-risk insurance, warranty, maintenance, tyre change, etc.)
Customer process: Once provided a subscription code on carcloud.leasys.com, customers are prompted to validate their registration on Amazon. They choose one of the two subscription offers:
Leasys CarCloud 500: from €249/month, which includes the 500, 500X, 500L, 500L Wagon, 500L Cross
Leasys CarCloud Jeep: from €349/month, which includes the Jeep Renegade and Jeep Compass
They may shift to the other subscription offer at any time, and change vehicle (choosing any of the models available from one subscription type).
Making adjustments to gain momentum in the “subscription economy”. FCA Bank and Leasys are making adjustments in line with the trend of “disownership”.
Addressing occasional needs. Besides consumption-related expectations, the subscription model also lets car drivers change vehicle (from SUV to convertible) based on needs.
According to FCA Bank and Leasys, more than 5.2 million Italian people are relying on shared mobility services.
This financial arm and their leasing subsidiary Leasys already tried to win shares of this new market. In addition to Leasys CarCloud, they already feature a P2P leasing service and a flexible, mileage-based offer.
They also teamed up with Amazon on testing a short-term leasing service accessible via the e-commerce platform since June 2019.