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  • Distribution Channel – Branches
  • France

Monoprix sets up an NFT corner in its shops

French retailer Monoprix, part of the Casino group, is taking another step into the world of Web 3.0 by opening physical corners in some of its Parisian shops to sell a novel, dematerialised product in the form of NFT. This is a new step in its positioning strategy in a market that is as volatile as it is innovative.

 

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