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  • Insurance
  • Innovation
  • France

Lovys Buys Out an AI Specialist


  • The InsurTech Lovys, behind a mobile app for subscribing insurance products (home and smartphone) uses AI technologies to expand their offer.
  • They are acquiring another technology-focused start-up able to apply AI techs to on-the-go insurance offers.
  • This French start-up called Ockert will be adding their prevention algorithms in Lovys products making it easier for them to assess costs and process damage claims.
  • Ockert’s technology can, for instance, be applied to insurance offers for nomadic terminals. A picture of the object can be taken and location tracking may be implemented.


  • 50 fraud prevention algorithms by Ockert
  • 2018: Ockert was founded
  • 2017: Lovys was founded
  • 3.3M raised by Lovys in July 2019 to support their subscription-based insurance model
  • 3 investors: Maif Avenir, Portugal Ventures and Plug&Play


  • A digital approach to dealing with damage claims. Lovys built a full-digital offer and pulls a new string with their technological addition of Ockert. This strategy allows them to validate indemnifications in no more than one or two hours when dealing with home-related claims or smartphone breakage.
  • Automating processes. Through buying out Ockert and integrating their technology they will be able to speed up claims processes which, when AI-powered, may require but a few seconds. Lovys also tries to detect possible defects in devices before insuring them.


  • Besides home and smartphone insurance policies, Lovys plans to introduce car insurance services (with the MAIF), travel insurance and pet insurance contracts. AI technologies could then apply to a large range of products.
  • Lovys intends to attract 10,000 users by the end of 2019.
  • On-demand insurance offers don’t seem to be taking off in France even if more products have seen the day (Luko, Wilov, Moonshot Internet, etc.). Lovys bets on a slightly different, subscription-based model: the amount customers may pay different amounts each month, depending on the objects they included in the contract. Their value proposition also relies on a commitment to featuring non-binding offers.
  • Yet another challenge for this start-up is to become more visible via several marketing campaigns. A partnership is in place with work councils who agreed to promote their offer with 5 million employees.