Lemonway offers PayGreen

Fintech specialized in payment solutions dedicated to marketplaces, Lemonway, continues to consolidate its offer on the market by signing a new buy-back. It will be able to boast of consolidating its activities by integrating those of PayGreen, a young Norman-born grower specializing in online payment.

FACTS

• Lemonway, now a pan-European payment institution dedicated to marketplaces and crowdfunding platforms, has announced the acquisition of PayGreen, a French e-commerce payment specialist.

• This acquisition represents a strategic step for Lemonway, which is precisely trying to expand its position on the European payment market, including online. This operation reinforces Lemonway's position in e-commerce beyond platforms.

• As a reminder, PayGreen was created in 2016 and differentiates itself in the French payment market by offering an offer specializing in online payment, while defending a committed and supportive position.

• PayGreen (its 11 employees) will now become Lemonway's e-commerce department. Lemonway, as a payment institution regulated by the CPRA, will also become PayGreen's payment provider (PSP).

ISSUES

• Conquer a new market : With this acquisition, Lemonway strengthens its expertise in the e-commerce segment, without making a strategic shift towards a new market. The integration of PayGreen allows it to enrich its offer to online merchants. Rather than repositioning itself, Lemonway capitalizes on this operation to expand its functional perimeter.

• Integrating new payment methods : This initiative is also a way for Lemonway to integrate new payment methods such as digital restaurant-seures or Connect holiday checks.

• Integrating a responsible dimension By buying PayGreen, which makes responsible, supportive and ecological commitment a cornerstone of its offer, Lemonway also integrates these commitments into its now enhanced offer with impact features such as a carbon footprint computing tool or rounding to make donations for example.

PERSPECTIVE

• While the European payment market is booming, the new transaction signed today between PayGreen and Lemonway demonstrates that the ambitions of players at all levels are still large and dynamic.

• Already early 2024, Lemonway displayed great ambitions for the future.

• Thanks to this acquisition in any case, Lemonway specifies to get hold of a volume of transactions of 20 million, generating 726 million euros in cash since the company was set up. PayGreen can also boast of having reached the financial balance at Ebitda level.

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