LCL Builds New Assistance Service for Tenants

LCL unveils Entre2Loc, a personal loan packaged as a next-generation affinity-based assistance service for young tenants.

Entre2Loc is an interest-free amortising loan, with no filling charges applied.
Targets: active young people ages 18 to 35, existing or prospective banking customers. They may apply to this offer when first renting a flat or when moving to a new one.
Entre2Loc may cover the first monthly rent and security deposit, or two overlapping monthly rents when changing flat, for instance.
Entre2Loc is available from LCL branches and via LCL.fr.

KEY FIGURES

Offer launched October 4

Loan amount: from €1,000 to €5,000

Term: 3 to 18 months

Expanding their set of offers for active young customers, promoting the image of an urban bank. As part of Crédit Agricole group, LCL stands out as an affinity-based unit for urban customers. They bet on Entre2Loc to meet prospective endeavours, since this lending offer can only be subscribed by customers with an LCL checking account.
Low cost or for free: similar strategies. Their main goal is to win market shares over challenger banks and credit industry players whose –often paperless– offers aim for the same prospective customers (i.e.: active young urban people). This choice entails leaving profit expectations aside for a short while and favouring customer acquisition.

LCL intends to win back young active customers, and introduced LCL Essentiel –yet another dedicated offer– in May.
Even so, online banks are now more likely to fully focus on customer acquisition, as highlighted by Boursorama, Fortuneo (with their recent launch of FOSFO) or ING.

Category : Alertes quotidiennes