Kodak Blockchain for Photographers

The so-called “Kodak Moment” drove the company to go bankrupt back in 2013, but could end up putting on a brand new meaning… as they just introduced their own crypto-currency along with an ICO. Beyond a financial instrument to help them regain some strength, Kodak sees this currency, and the underlying Blockchain, as tools to protect their photographers’ work.

At the CES fair, Kodak announced an impending ICO. Crypto-currency holders (bitcoins, ethers or others) are invited to invest them on Kodak’s platform, and get KODAKcoins in exchange once the campaign closed.

This ICO is intended to subsidise the launch of the Blockchain-based KODAKOne platform, meant to secure photographers’ work. KODAKcoin will be the currency in place in this context.

This project has been designed by Kodak together with WENN Digital. The announcement led their stock prices to grow by 40% in just a few hours, i.e.: +300% to date. This campaign will be open to US, Canadian and British investors as of January 31.

Comments – Blockchain Technology: a miracle for digital transformation?

More Blockchain-dedicated moves are being announced (included ICO and crypto-currencies). And this technology has come to be considered as a must-go for tool by those wanting to catch up with the revolution they entail.

Kodak is one outstanding example; and, beyond rather “irrational” impetus, Blockchains come along with answers to some of the issues Kodak has been intending to solve as regards to copyrights. The KODAKOne platform promises more transparency, and the ability to track and process therein transactions.

Also recently, and in another sector, MoneyGram is getting ready to rely on Ripple for their money transfer services.