In brief: Mr Beast Financial chose to buy a FinTech

Last October, the famous American Youtubeur MrBeast officialized preparation of its future financial services offer. He filed a trademark application with the USPTO (United States Patent and Trademark Office), without omitting the idea of joining an existing FinTech to minimize regulatory risks. It was finally through the takeover that Mr Beast Financial chose to pass.

Mr Beast Financial has therefore officially announced the purchase of the financial services application Step. The latter has more than 7 million Z-generation users and offers financial services tailored to their needs.

Mr Beast pointed out that this strategic decision allowed him to pursue his ambitions to offer an educational offer that would provide young people with a solid financial base, in addition to affinitarian services.

Confirm strategic target

This buy-back is not a complete surprise, since fintech Step is especially aimed at young people in generation Z to deploy its services. Mr Beast Financial underlines his ambition to offer financial services combining pedagogy and entertainment, to convince the same core target.

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