In brief: Amazon opens Pay By Bank option in the UK

Amazon UK launches "Pay by Bank", a new means of payment allowing customers to make purchases directly from their bank account, without using a card. This new service is a new step for Amazon towards this method of payment, and must present a convenient, reliable, secure and tailored alternative to the expectations of UK consumers to settle their purchases.

Amazon UK now offers a new payment option to UK consumers wishing to make purchases on its platform. This option takes the form of the "Pay by Bank" and avoids having to enter or store its credit card information.

Users of this service will simply have to select their bank to validate a transaction via their bank application. The security of transactions is ensured by the customer's banking application, thanks to its biometric authentication system or PIN verification.

This new link option between Amazon account and bank account will also promote quick repayments in case of return.

This solution enriches the payment offer alongside cards, payment facilities, gift certificates and loyalty programs, and will soon be available for Amazon Prime subscriptions.

Mature market

Amazon placed today on a mature market after initiating the launch a "Pay by Bank" service in Australia with the NAB a year ago. Global study by YouGov and Brite Payments across the United Kingdom, the Netherlands, Finland, Spain and Germany, showed that the growth in the adoption of the "Pay by Bank" was ensured by Europe, where 73% of respondents know Pay by Bank. And the "Pay by Bank" trend remained particularly dynamic in the United Kingdom at the beginning of 2025, where it recorded 27 million monthly transactions.

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