In brief: BoursoBank attracts 20% of new customers with its 100% paperless card

Since December 2023, BoursoBank has been offering new customers a dematerialized bank card, accessible via mobile payment services such as Apple Pay and Google Pay. And this initiative has been a notable success, with 20% of new customers choosing this option between January and June 2024.

Since last December, BoursoBank has introduced an innovative option that allows new customers to do without a physical bank card.

A digital version of the bank card is thus accessible via mobile payment services such as Apple Pay, Google Pay, and others.

The initiative has met with unexpected success, with almost 20% of new customers opting for a dematerialized card between January and June 2024, double BoursoBank's targets.

The choice not to receive a plastic card offers several advantages, particularly for Welcome and Ultim offer customers, who benefit from the elimination of monthly fees applied in the event of no transactions.

Subscribers to the premium Metal offer benefit from a reduction in their monthly subscription.

BoursoBank's strategy, focused on a fully digital banking experience, thus seems to anticipate a growing demand for more ecological and modern solutions.