Cronos and Revolut sign educational partnership to demystify cryptocurrencies

Blockchain specialist Cronos has teamed up with neobank Revolut to launch Cronos Learn, a cryptocurrency course accessible via the Revolut app. It aims to raise cryptocurrency awareness and understanding among the neo-bank's 35 million or so customers. Ultimately, this strategic partnership should help to integrate cryptocurrencies into consumers' daily lives, boost their knowledge of Web3 and consolidate Revolut's innovative offering.

FACTS

• Cronos, a major player in blockchain, has entered into a partnership with Revolut, a world-renowned neo-bank, to launch cryptographic education courses grouped under lessons dubbed Cronos Learn.
• Accessible via the Revolut app, these courses aim to facilitate understanding of cryptocurrencies and Web3. All Revolut customers are targeted, thanks to content presented as accessible and fun.
• The various lessons on offer are designed to provide a better understanding of the specific jargon surrounding cryptoactives, demystify the subject and provide keys to making the market more accessible.
• In particular, “students” attending these lessons will be able to discover how to transfer funds between a blockchain wallet and a conventional bank account.

CHALLENGES

• Reinforce knowledge of Web3: By offering structured training, Cronos aims to reinforce understanding of its technologies, while encouraging the adoption of decentralized finance (DeFi) and Web3. By reaching out to Revolut's more than 35 million customers in over 50 countries, Cronos has found a major partner for the distribution of its content and services.
• Integrating cryptocurrencies into consumers' daily lives: This partnership represents a strategic move for Cronos and Revolut, aimed at popularizing cryptocurrencies and blockchain technology among the uninitiated and democratizing this market.
• Consolidating Revolut's offering: For Revolut, this partnership is ultimately an opportunity to strengthen its position as a leader in financial innovation, while enriching the user experience through education. Revolut is not, moreover, making its first foray into the cryptocurrency theme; the neo-bank has notably made it possible to pay for purchases in cryptocurrency via its payment cards since 2022.

MARKET PERSPECTIVE

• Revolut is once again showing initiative and modernity. The neo-bank is building on its dynamism, underlined by the recent surge in its valuation.
• In mid-August, Revolut opened up to new investors and reached a new milestone of €41 billion in valuation, catching up with the incumbent banks.