Edenred joins forces with Betterway to complete its mobility offer

Employee benefits and prepaid solutions specialist Edenred has just announced its partnership with the start-up Betterway, which enables companies to benefit from a scheme called Forfait Mobilités Durables. For Edenred, this partnership aims to further strengthen its position in the sustainable mobility market with a commitment to maintaining employees' purchasing power.

FACTS

• Betterway was launched in France on the basis of an opportunity created by the Mobility Orientation Law. Since then, it has been working to democratise sustainable mobility within French companies by enabling them to contribute to the financing of their employees' travel.

• By relying on its new partnership with this highly specialised start-up, Edenred is completing its mobility offer for professionals.

• Indeed, the employees benefiting from Edenred's services will now be able to access an enhanced mobility service from their Edenred application and their Mobility Pass. They will be able to :

  • use the fuel bonus,

  • benefit from the payment of their public transport costs,

  • use green modes of transport covered by the Sustainable Mobility Package (micromobility, bicycle leasing, electric scooters, electric recharging, car sharing or car pooling),

  • set up the Mobility Credit,

  • take advantage of a physical and dematerialised card and a management platform to pay for public transport passes, access to the new forms of mobility introduced by the "Sustainable Mobility Package" and pay for fuel.

• In particular, the offer promises to avoid the need to pay in advance.

CHALLENGES

• Gaining further legitimacy: Betterway has established itself over the years as a service provider for major groups such as TF1, Allianz, BPI France, Metro and Axa. However, its partnership with the French employee benefits leader Edenred should help it gain even more legitimacy.

• Offering a harmonised service: By signing a partnership with Betterway, Edenred is integrating a potentially competitive service into its own application. At the same time, it consolidates its ambitions to become a super-app of services for employees.

• Valuing sustainable mobility: The service plans to help companies replace the company car by setting up a Mobility Credit, a financial compensation that rewards employees who agree to give up their company car.

MARKET PERSPECTIVE

• Edenred and Betterwway's new consolidated mobility offer will be available to the 160,000 customers and 7 million employees who use Edenred services in France. The scheme also represents a way of democratising the Sustainable Mobility Package, which is presented as a way of improving the purchasing power of the French.

• As Edenred points out, the annual exemption limit for the Sustainable Mobility Package has been raised from 500 to 700 euros (and 800 euros if combined with a public transport pass), including a maximum of 400 euros for fuel costs. The exemption limit for employees' public transport costs has been raised to 75% of the price of tickets, compared with 50% previously.

• The Forfait Mobilité Durable and the Crédit Mobilité are also eco-responsible measures. 69% of company managers believe that these schemes are capable of improving their CSR policy and 62% believe that they meet their employees' expectations in terms of mobility.