Dejamobile and MarketPay create a joint FinTech

Dejamobile publishes digital transaction software solutions for the payment, transportation and retail sectors. Already a Market Pay partner in the past, it now officially becomes a subsidiary of the European and omni-channel payment platform.

FACTS

• The integration of Dejamobile into Market Pay is primarily to allow Market Pay to strengthen its technology teams.

• Founded in 2012, Dejamobile now has customers in 17 countries on 4 continents. This positioning represents an asset for Market Pay, which until now offered its services in 4 European countries: France, Spain, Italy and Belgium.

• Dejamobile's solutions allow them to offer innovative and certified digital payment solutions based on the latest technologies (NFC, HCE, Token, QR Code).

• Dejamobile has participated in the deployment of more than 10 million applications worldwide.

• The entire dejamobile team, including the management team, will now join Market Pay.

CHALLENGES

• Sustain its growth: Since its acquisition by AnaCap Financial Partners, MarketPay has shown significant dynamism. Earlier this month, it acquired the payment platform Acoustic Payments, strengthening its offer and its internationalization ambitions.

• Settling in Europe: Dejamobile is a European leader in software solutions for secure digital transactions. It will thus bring its expertise to Market Pay to develop its products internationally.

• Expand its offerings: With the support of Market Pay, Dejamobile intends to strengthen and accelerate the development of its ReadyToTap solution portfolio. New products will be presented jointly with Market Pay at the Paris Retail Week.

MARKET PERSPECTIVE

• Dejamobile's ReadyToTapTM Payment solutions are aimed at banks, payment issuers and other white label service providers. It enabled Market Pay to launch its PayWish contactless payment solution last May.

• This integration of Dejamobile into Market Pay is the culmination of a long-standing partnership.