Coinbase One Card will associate cashback and bitcoin

The cryptocurrency trading platform and digital currency portfolio Coinbase has signed a new partnership with a more traditional payment player. After its rapprochement with PayPal, it's also safe American Express Coinbase can indeed count, to launch its card associated with bitcoin cashback.

FACTS

• US consumers, who subscribe to the Coinbase One premium offer, will be able to purchase a new payment card offered by Coinbase on the American Express network by fall 2025.

• This Coinbase One metal card is presented as Coinbase's first credit card on the American Express network. It is proposed as part of a partnership signed by Coinbase with Cardless and will be issued by First Electronic Bank.

• Beyond the originality of the partnership that now links Coinbase and American Express, this card will stand out thanks to its associated cashback program. Cardholders will indeed enjoy up to 4% Bitcoin discounts on their paid purchases via their card.

• Coinbase customers interested in this card can already register on waiting list.

ISSUES

• Mark your difference : American Express defends its position alongside Coinbase for the launch of this card as an additional argument to mark its historic commitment to innovate by covering several services directly related to payment. The management of rewards and loyalty programs, the management of travel, restoration and the functionality of tokenization and digital portfolio management are thus identified as activities that allow American Express to ensure its diversification.

• Democratizing its offer : Like several cryptoactive actors beforeToday, Coinbase is launching its own credit card to ensure the democratization of the use of cryptoactives in the physical world. The association of its offer has a loyalty program allows it to differentiate somewhat from the competition. However, other players already offer similar offers such as that of Coinbase's competing platform, Gemini or that of another payment network, Visa.

PERSPECTIVE

• This is not the first time that Coinbase has chosen to partner with a more traditional payment player to develop its offers. The company, for example, recently chose, in April 2025, to consolidate its rapprochement with PayPal, a historical player in online payment. Their joint work had to in particular to increase the adoption, distribution and use of Paypal USD stablecoin (PYUSD).

• The two partners also allowed Coinbase users to use their PayPal accounts to finance their purchases on Coinbase since 2021.

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