CaixaBank and BBVA: An ambitious digital transformation to attract talent and innovate in the banking sector
The Spanish banking giants, CaixaBank and BBVA, intensify their investments in technologies to support their digital transformation. By increasing their specialized staff, they aim not only to improve their services, but also to attract the best talent in the technology sector.
FACTS
CaixaBank Tech and BBVA plan to significantly increase their technological workforce, with a respective target of 2,000 and 20,000 employees by 2025.
Seville is becoming a strategic hub for CaixaBank Tech, which is expanding its software development team by five.
BBVA strengthens its expertise in artificial intelligence, cybersecurity and data by launching initiatives such as ONE and BBVA Technology in Europe and America.
Both banks rely on diversity and inclusion, with specific programmes to attract more women into STEM occupations.
A joint effort is made to make these positions attractive, with academic collaborations and dedicated recruitment platforms.
ISSUES
Enhancing innovation and security: The adoption of AI, cloud and big data improve banking services while ensuring greater data protection.
Attract and retain talent: In view of the high demand for digital skills, banks must be distinguished by attractive working conditions and prospects.
Optimize customer experience: With new technologies, banking services become more fluid, personalized and accessible.
Affirming European leadership: By investing heavily in technology, CaixaBank and BBVA want to position themselves among Europe's most innovative banks.
PERSPECTIVE
Digital transformation upsets the banking sector, redefining key skills and accelerating innovation as a lever for differentiation in a highly competitive market. In the face of the technological talent war, banks are rethinking their attractiveness and recruitment strategies.
CaixaBank illustrates this dynamic by extending its digitalisation beyond traditional financial services, with the launch of a Digital Hub dedicated to the agricultural sector.
For its part, BBVA strengthens its commitment to artificial intelligence, integrating advanced solutions such as ChatGPT Enterprise to optimize its processes and services.
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