Recharge, Tink and Adyen become partners and introduce Pay by Bank in Germany

TinkEuropean FinTech, owned by Visa, and Adyen, a financial technology platform, announced their partnership with Recharge, a global prepaid payment platform. After deploying Pay by Bank in France, they aim to extend this solution to Germany.

FACTS

• On January 27, 2025, the partnership between Tink (a subsidiary of Visa) Adyen and Recharge came into being.

• The aim of the collaboration is to introduce the Pay by Bank payment method in Germany.

• Pay by Bank:

  • Rest on open banking

  • Allows consumers to transfer funds directly between bank accounts.

• It is on Guthaben.de, one of its flagship sites that Recharge offers an account based payment method based on open Banking (Pay By Bank) in Germany.

• Recharge has signed a EUR 45 million contract with the Dutch bank ABN AMRO to develop its merger acquisition strategy.

• The company's objective is to conclude two to three company buybacks by 2025

ISSUES

• Accelerating growth : Recharge recorded a 30% increase in turnover in 2024. ABN AMRO's EUR 45 million investment strengthens its M & A strategy and its position in the open banking market, thus fostering further growth.

• Achieving specific objectives : As part of its growth strategy, the company plans to achieve two to three acquisitions by 2025 and reach EUR 1 billion in turnover.

• Simplify payments: This new method of payment is presented as easy, fast and reliable to offer consumers more control and flexibility in their payment choices. Moreover, more than 10,000 traders have adopted the Pay by Bank solution, building on Tink's partnerships with PSP (Payment Service Providers).

PERSPECTIVE

The open banking is a fast growing solution, as demonstrated by the acquisition of Tink, a European fintech, by Visa in 2021, with the aim of deploying Visa Open Banking Solutions in the United States.

Actors such as Plaid, with the launch of "Pay by Bank for Bill Pay" enabling the payment of recurring invoices from bank accounts, or Visa with its launch of the A2A, show an increasing willingness to optimize account-to-account payments.

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