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  • Players’ Strategy
  • France

BoursoBank launches a private bank

BoursoBank has just revealed its latest offer to open its prospecting capabilities further. Named BoursoFirst, this private bank offer is for a heritage clientele. BoursoBank assumes that BoursoFirst must serve it as much to attract new customers as to satisfy the specific needs of the current well-off customers of the online bank.

FACTS

  • BoursoFirst is presented by BoursoBank as a new premium offering that enriches its range of services. It is distinguished from the rest of its catalogue by its target: the one made up of wealthy customers.
  • In terms of price, the new premium BoursoFirst offer will be charged 29 euros per month. At this price customers will have access to exclusive offers such as:
    • Open digital life insurance with a minimum ticket of EUR 250,000,
    • private equity,
    • futures accounts,
    • a Lombart credit to borrow between 100 000 and 2 million euros,
    • structured products on the stock exchange (through an association with SG Bourse),
    • access to the Metal offer,
    • access to BoursoPrime.
  • The offer is also presented as preferential, offering attractive rates and good specific plans accessible since The Corner.
  • In terms of coaching 30 experts in personal finance management will be dedicated to this new customer target and reachable by phone from 08:00 to 20:00.

ISSUES

  • Prospect : By enriching its range of services with an offer specifically dedicated to the heritage clientele, BoursoBank hopes to conquer a new customer target so far rather oriented towards the services of traditional actors. BoursoBank, however, tables more specifically on a particular niche composed of wealthy millennials.
  • Trust : BoursoBank's objective with BoursoFirst is also to meet the specific needs of some of its customers already considered as heritage clients. Within its currently 7 million client base, BoursoBank estimates that 400,000 heritage clients would be affected.
  • Increase its stocks : In the end, whether in terms of prospecting or loyalty BoursoBank now relies on BoursoFirst to encourage an increase in its overall stocks.

PERSPECTIVE

  • BoursoBank only completes its range, which already has 51 products and nearly 1,000 features accessible from the 100% digital spaces offered by the bank.
  • In any case, this large panel allows it to become a renowned alternative player in the French bank market. However, the objectives of democratizing these services are not forgotten. BoursoBank from elsewhere stress the fact that it was sacred for the 17th consecutive year the cheapest bank according to a survey carried out by the World and Panorabanks.



Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate