Amazon wants to sell and finance cars

The American e-commerce giant Amazon has just added a rope to its bow by recently announcing the launch of a new service accessible on its platform. This service is still an online sales service but it is distinguished in terms of goods sold, since they are motor vehicles.

FACTS

• Amazon Autos now allows Americans in 48 cities in the United States to buy a brand new Hyundai car from the web giant website.

• Orders can actually be made directly on Amazon, after visitors on the site have:
  • searched the list of vehicles available near them,
  • choose their model, finishes, colors and features of their vehicle.

• Amazon further states that, beyond the sale of these vehicles, customers of this new offer will also be able to:
  • take back their old vehicle,
  • finance their new car purchased on the platform.

• All without leaving the Amazon interface. A final step even allows, in the end, to plan the delivery of the vehicle, to recover this time from a local dealership.

ISSUES

• Simplify the customer journey: Amazon Autos is presented as a new sales channel for dealers who can connect directly with the millions of Amazon customers in the United States. The route is also presented as simplified to the maximum to facilitate the purchase of motor vehicles.

• Collaborative work : Amazon is currently testing its new service thanks to a partnership signed with Hyundai and especially with U.S. brand dealers. If orders for new Hyundai vehicles can be made directly on the Amazon site, the service works in connection with local participating dealers.

• Progressive deployment : Beyond a simple test with a local partner, Amazon already plans to deploy its Amazon Autos service more widely current 2025. Other manufacturers, brands, cities and new features must enrich the service in the future.

• A broader shift towards mobility More than Amazon Autos, Amazon also integrates new loyalty offerings directly linked to the automotive market now. US Prime subscribers will benefit from discounts on their fuel sold to BP, Amoco and AMPM in the United States, allowing Amazon to save up to $70 per year.

PERSPECTIVE

• The mobility market is undergoing a wide-ranging renewal, in particular due to the shift to more environmentally responsible mobility. And this transition involves many alternative actors. In France banks are particularly involved, as illustrated by therecent example Bank and BNP Paribas.

• The two banks joined forces so that in 2026 La Banque Postale could offer its customers a new platform dedicated to the sale of new and used vehicles, combined with financing and insurance solutions.

• Concerning Amazon in particular, this positioning is not unexpected either. The American web giant is interested in the automotive and automotive market. resale since 2019. The same year, Amazon partnered with ALD to propose long term car rental offers to individuals.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate