Allianz and Wrisk Unveil BtoBtoC On-Demand Car Insurance Policy

Allianz Automotive (mobility-oriented subsidiary of Allianz group) teams up with the British InsurTech Wrisk.

Wrisk features mobile-based, paperless, transparent and flexible insurance policies relying on subscription formats. Valuables (IT equipment, jewellery, musical instruments, etc.) can be insured on a per-month basis.
Each insured party is also assigned a customised Insurability Score to better assess their risk level.
Allianz and Wrisk would jointly launch a new car insurance offer using Wrisk’s ultra-flexible model.
Once ready, this offer will be distributed in partnership with car makers, through their car dealerships.

WRISK: Key Figures

2016: Wrisk was founded

£8.4 million raised

Fewer than 50 employees

Simplifying Allianz’s offers. The Chief Sales Officer for Allianz Automotive believes this partnership can act as a lever for increasing transparency and simplifying Allianz’s new offers.
More opportunities. For Wrisk, this agreement entails tremendous expansion opportunities. This young InsurTech still operates on a local level. Allianz Automotive has nearly 40 partners in the car industry: as many opportunities for this start-up.
Upholding a BtoBtoC strategy. Wrisk also claims this partnership will enable them to rely on an indirect strategy for selling their car insurance offer.

Wrisk’s BtoBtoC goal fully matches the current market trend as insurance policies further aim for flexibility. After they tried to set foot on this market directly, with a set of next-generation solutions, some players move on to implementing distribution agreements with long-standing industry specialists for the sake of boosting their growth.
La Bâloise and Trov recently highlighted this trend, again stressed by Wrisk.
The UK market will be used to identify expectations and opportunities on the car insurance sector.

Category : Alertes quotidiennes